Welcome to an overview of the communication activities for year one and initial planning for year two (download pdf):

​​​

SHORT FORM DESCRIPTION

Short form for the NAPA application form (max 750 characters)
The first year focused on building a flexible digital communication platform and developing a shared vision: Writing a BluePaper for eco-Arctic sailing, protecting nature and cultural heritage in balance with evolving regulations. In Year 2 we will gather insights from local communities, tour operators, ecosystem experts, private and governmental regulatory stakeholders.  Our project teams will focus on the BluePaper themes, report progress, and share updates via our digital platform. The Communication team will coordinate content from the progress for activities across social media, press, and podcasts and possibly initiate the development of a dedicated “project purpose” website.

​

LONG FORM DESCRIPTION

The first year’s focus was dedicated to getting the basic structure in place and setting up a flexible and scalable “platform” for internal and external digital communication, involving and providing space for all project partners’ voices. Once that was in place, we focused on the co-creation of a suitable concept and “vision” upon which we could build long-term communication. As a summary, expressed as follows:

“Writing a BluePaper for eco-Arctic sailing expeditions for the protection

of nature and cultural heritages – in balance, in tune, and in time.

The Arctic is in the midst of an accelerating environmental change. Our project aims to develop sustainable opportunities for small-scale sailing tour operators – in balance, in tune, and in time with the development of necessary rules and regulations, and for the protection of the region. Our community of small-scale operators will take on the role of a joint platform when voicing for, and responding to, regulatory proposals.”

​

We consider the objectives for the communication plan’s first year fulfilled. See samples below. We have met positive and hopeful responses from our press release and social media posts as well as in person at the Arctic Frontier Conference in Tromsø in January 2025.

​

1) Fieldwork and research on insights and voices

The plan for Year 2 will initially be based on the very important phase of collecting knowledge, information, regulations, traditions, reflections, attitudes, norms, prejudice, and rumors from and around the region; meeting Indigenous and local communities, stakeholders, governmental and political institutions, researchers and Arctic climate experts, entities and entrepreneurs operating in the region, the general public and representatives from the growing number of large and small-scale tour operators. The latter interested in exploring the Arctic region for tourism business purposes.

​

2) Drafting a framework for the BluePaper

A preliminary list of “themes” for the BluePaper has been settled. It is reflected in a short format on the poster and website page that was produced for the Arctic Frontiers Conference.

​

3) Workflow

Project partners will work in tailored teams with the themes and the tasks specified in this application and report ongoing progress to the management  (Hrimfare) as well as upload results and content to the internal digital platform. Regular project video meetings will be held in a similar fashion as during Year 1 and progress will be shared with the communication team (Bertoft/Explore North). The communication team will coordinate the publishing and communication frequency and intensity on social media platforms, podcasts, press releases, and other suitable forums.

​

4) Communication channels

All external digital channels will be valued as resources for communication and if beneficial for the project and the BluePaper outreach potential, a tailored website will be drafted and/or initiated during Year 2. ​​